inelasticity of demand
demand which is not greatly affected by a change in the price of the product
inertia buying ...
Demand Inelasticity see Inelasticity of Demand. Demand-Backward Pricing a method of pricing in which prices are set by determining what consumers are willing to pay; then, costs are deducted to see if the profit margin is adequate.
 See also: Cycle, Marketing, Advertising, Consumer, Customer
  
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