Order Influencers
Some salespeople are not engaged in direct selling activities at all. That is, they do not sell directly to the person who is the ultimate purchaser for their product.
influencer
a person in the prospect organization who has the power to influence and persuade a decision-maker, influencers will be generally be decision-makers for relatively low value sales, ...
Influencer
A person in a group buying situation (e.g. a family) who exerts significant influence in the final buying decision
Initiator ...
everyone within an organisation who participates in a buying decision; categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers.
Win-Loss Evaluation Research: Win-Loss evaluation research is a tool that collects crucial information from decision makers and influencers who are involved in the sales decision process.
Inbound Marketing - A type of marketing characterized by prospects and customers finding companies rather than vice versaInfluencer - A person who is highly recognized in an online community and has the ability to sway others' thoughts or ...
Gladwell.com
Gladwell's blog
The Tipping Point - book about how ideas spread via a network of influencers (Connectors, Mavens, and Salesmen)
Gladwell speech
Godin, Seth Popular blogger, author, viral marketer and business consultant.
Often broader than a tour of just the press, it is a series of interviews held in the offices of publication editors, industry analysts and/or other industry influencers rather than in the sponsor's office.
Contributed by: MarcommWise Staff ...
It's common sense to use email (as opposed to mass media) for business-to-business (B2B) marketing, especially when the universe of your most valued prospects and influencers numbers in the tens of thousands (at most), rather than in the millions.
Influencers do not ultimately have the power decide between alternatives, but they may make their wishes known by asking for specific products or causing embarrassing situations if their demands are not met.
Along with the from address this is a critical influencer on the open rate. Our tests indicate that the from address should be less than 50 characters and focus on a single minded proposition.
 See also: Product, Sales, Customer, Purchase, Marketing
  
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