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Influentials In business-to-business, executives who have the authority to make or influence a purchase. Infrastructure The process of maintaining a database: nightly backup, cleaning, merge/purge, deduplication, update, etc.
Influentials People who can influence buying habits of others.
Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales ...
 See also: Function, Point, Retention, Attribute, Positive
  
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