Inherited audience - The percent of a programme's audience that watched or listened to the programme immediately preceding it on the same channel.
Inherited audience Same as Holdover audience, above. Inquiries Consumer response to a company's advertising or other promotional activities, such as coupons. Used for measuring the effectiveness of some promotions.
HOLDOVER AUDIENCE
The percent of a program’s audience who watched or listened to the immediately preceding program on the same station. Also called “inherited audience.' ...
 See also: Cycle, Impressions, Advertising budget, Broadcasting, Advertising plan
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