inner-directed consumers one of three broad groups of consumers (with need-directed consumers and outer-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, ...
Need-Directed Consumers one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles.
See also: Cycle, Objection, Attributes, Sales, Seller
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