Innovators
Innovators are those who adopt new products first. They are usually relatively young, lively, intelligent, socially and geographically mobile. They are often of a high socioeconomic group (“AB’s').
Innovators - Represent a small percentage of the market that is at the forefront of adopting new products. These people are often viewed as enthusiasts and are eager to try new things, often without regard to price.
Innovators - Those who are first to adopt a new product or service.
Early adopters - Those who adopt a new product or service after the innovators have already adopted it.
Innovators - the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation; Early Adopters; Early Majority; Laggards; Late Majority.
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Online Innovators come in two forms:
C - Online Innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology.
Early Adopters the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation; Early Majority; Innovators; Laggards; Late Majority.
While not as overtly aggressive as Microsoft, Google is slowly knocking off or buying competitors and innovators who can challenge their markets.
It is important to be on the good side of innovators since many other later adopters will tend to rely for advice on the innovators who are thought to be more knowledgeable about new products for advice.
Wheel of Retailing A theory stating that retail innovators often first appear as low-price operators with a low-cost structure and low profit-margin requirements.
The consumer marketplace is segmented into four groups: innovators (2.5% of population), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%).
the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards, see diffusion of innovation, early adopters, innovators, laggards, ...
diffusion of innovation The spread of innovation with a market group in stages--innovators (2- 5%), early adopters (10-15%), early majority (next 35%), late majority(next 35%), ...
5% of purchases, they are usually opinion leaders and naturally adopt products after the innovators. This group of purchasers are crucial because adoption by them means the product becomes acceptable, spurring on later purchasers.
Diffusion of innovation: a concept suggesting that customers first enter a market at different times, depending on their attitude to innovation and new products, and their willingness to take risks. Customers can thus be classified as innovators, ...
 See also: Product, Market, Marketing, New product, Sales
  
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