Insertion order

Insertion Order - A online or printed document that specifies the details of an advertising campaign.

Insertion Order - A formal authorization to place an ad campaign which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.

Insertion Order: The contract between a media buyer and the media property selling the advertising. Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient. IO: Abbreviation for insertion order.

Insertion Order The contract between the advertiser (or their agency) and the online publisher for the purchase of impressions. Internet Session ...

Insertion Order A formal, printed order to run an ad campaign, identifying the campaign name, the ads to be run, beginning and ending dates, total cost, and possible penalties or stipulations. Topic areas: Communications and Marketing Insider Dealing ...

insertion orderWritten contract/notification for an ad placement, which includes dates of publication/broadcast, length, location, size, color and cost.

Insertion order An agency or advertiser's authorization for a publisher to run a specific ad in a specific print publication on a certain date at a specified price.

See also: Place, Insertion, Advertising, Campaign, Commercial