An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...
Insertion Order: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.
Insertion Order: Offen referred to as an IO. Insertion Orders are contracts between an advertiser/agency and a publisher/ad network.
Written instructions from the advertiser or agency authorizing a publication to run a specific advertisement in a specific issue.
Insertion Order - A online or printed document that specifies the details of an advertising campaign.
 Insertion Order (I/O) A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options.
Additional ad impressions above the commitments outlined in the approved insertion order.
Run-of-Network: A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms such as Latitude90 handle run-of-network insertion orders in such a way as to optimize results for the buyer consistent ...
See also: Insertion, Insert, Advertising, Click, Online