Insertion Order
An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...
Insertion Order: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.
Insertion Order - A online or printed document that specifies the details of an advertising campaign.
Insertion Order - A formal authorization to place an ad campaign which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.
Insertion Order (I/O)
Internal Links
Internet
Internet Explorer
Interstitial Ad
Inventory
Invisible Web
IP Address
ISP - Internet Service Provider
Impression The number of times your search ad is served to users by search engines.
Run-of-Network: A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms such as Latitude90 handle run-of-network insertion orders in such a way as to optimize results for the buyer consistent ...
 See also: Advertising, Insert, Insertion, Market, Campaign
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