An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...
Insertion Order: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.
IO: Abbreviation for insertion order.
Insertion order : An insertion order is a formal, printed order to run an ad campaign.
Insertion Order: Offen referred to as an IO. Insertion Orders are contracts between an advertiser/agency and a publisher/ad network.
Purchase order between a seller of interactive advertising and a buyer (usually an advertiser or its agency).
Written instructions from the advertiser or agency authorizing a publication to run a specific advertisement in a specific issue. Also specifies cost per ad and size of ad, as well as any request for special position in the publication.
~ - A online or printed document that specifies the details of an advertising campaign. The terms of the agreement may also be specified on the ~ or they may be placed in a separate document but are almost always referred to the ~ if not present.
Newest Term ...
Additional ad impressions above the commitments outlined in the approved ~.
See also: What is the meaning of Insert, Advertising, Insertion, Campaign, Source?