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Insertion order

Marketing & Web  Insertion  Installations

Insertion Order
An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...


Insertion Order: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.

Insertion Order: Offen referred to as an IO. Insertion Orders are contracts between an advertiser/agency and a publisher/ad network.

Insertion Order
Written instructions from the advertiser or agency authorizing a publication to run a specific advertisement in a specific issue.

Insertion Order - A online or printed document that specifies the details of an advertising campaign.

Additional ad impressions above the commitments outlined in the approved insertion order.
Bot ...

See also: See also: Insert, Advertising, Insertion, Campaign, Source

Marketing & Web  Insertion  Installations

 
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