Institutional advertising

Institutional advertising: a type of advertising that does not focus on a specific product, but on the corporate image of the advertiser.
Intangibility: a characteristic of services, describing their non-physical nature.

Institutional Advertising - advertising intended to promote a company or organization rather than its products; also called Corporate Advertising.
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Institutional advertising
Advertising to promote an institution or organization, rather than a product or service, in order to create public support and goodwill.
Interactive interviewing
Asking questions and recording answers via computer.

2) Cut out the institutional advertising in favor of more highly targeted efforts. View every ad as a direct-response vehicle, and make them work hard for you by spelling out your value proposition and including a compelling call to action.

Corporate Advertising - a form of institutional advertising focusing not on a particular product or product range but on the organization itself; the objective of corporate advertising may be patronage, image or issue.

Institutional Advertising advertising intended to promote a company or organisation rather than its products; also called Corporate Advertising.

See also: Offer, Promotion, Value, Economic, Customer