intangibility
one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance
intangible ...
Intangibility: a characteristic of services, describing their non-physical nature.
Interactive marketing: (a) in services markets, the encounter and interaction between the service provider and the customer. (b) see Internet marketing.
Intangibility
You cannot hold or touch a service unlike a product. In saying that although services are intangible the experience consumers obtain from the service has an impact on how they will perceive it.
Service Intangibility see Intangibility. Service Management System the equivalent of a product management system for service organisations. Service Mark a mark, sign, symbol, slogan, etc.
 See also: Product, Inseparability, Customer, Market, Consumer
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