Intangible - and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible.
Intangibles "Intangible" - incapable of being touched. (1) Intangible assets - trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc.
intangible
in a selling context this describes, or is, an aspect of the product or service offering that has a value but is difficult to see or quantify (for instance, peace-of-mind, reliability, consistency)
intangible product attributes ...
Intangible Product Attributes - the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc.
...
The intangible sum of the thoughts and emotions a consumer has about a product or company
Branding
How a product or company is presented to the public ...
Rather intangible things would be counted under Product as well as long as they are the result of a purposeful activity.
Service an intangible product; any product offering that is essentially intangible. Service Form Competitors organisations offering products of different types which can help an individual to fulfil a particular desire.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
Brand Extension Using an existing brand for new products or services.
"Product" does not refer to tangible goods only, intangible products like software also come under the category.
In some cases there is a fine line between items that affect the senses and whether these are considered tangible or intangible.
It is influenced by many intangibles such as image, credibility, beauty and feelings - all the benefits you should emphasize in your marketing efforts.
If you are selling or buying something intangible, such as Intellectual Property of some for or another, you had better provide or be provided with a strong contract.
Branding is an intangible element that often adds massive value to a company and enables an Internet Marketer to charge significantly more for their products due to the increase in perceived value attached to the brand.
Digital Products: [dig] Digital products are intangible products that can be downloaded over a digital network. They have zero copy costs, and users can make perfect copies.
In saying that although services are intangible the experience consumers obtain from the service has an impact on how they will perceive it. What do consumers perceive from customer service?
The sum of all the characteristics, tangible and intangible, that make the offer unique.
Brand Equity
The value of the brand in its holistic sense to its owners as a corporate asset.
Nongoods Services The area of service retailing in which intangible personal services (rather than goods) are offered to consumers -- who experience services rather than possess them.
Product -- a good, service, person, or idea consisting of a bundle of tangible and intangible benefits that satisfies consumers' needs and wants.
Any name, symbol or other identifier used individually or in combination to identify the goods and/or services of a seller and differentiate them, on any tangible or intangible basis, from similar goods and/or services of competitors.
product A bundle of attributes or features, functions, benefits and uses capable of exchange, usually in tangible or intangible forms. The library's products include materials to use, questions answered, storyhours, online searching, etc.
Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations. Brand equity also includes other “intangible' assets such as patents, ...
take care of their employees reap the benefits through increased sales and productivity, stronger employee retention, and a more loyal and proactive team that goes the proverbial “extra mile' with their customers—that elusive intangible ...
 See also: Product, Market, Service, Customer, Marketing
  
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