Intangible Product Attributes

intangible product attributes
the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc
integrated demand generation platform ...

See Intangible Product Attributes. Tangible Symbol a service mark or design, usually of solid appearance, used by some service organisations as a means of positioning their intangible offerings. See Service Mark.

See also: Attribute, Variable, Objective, Objection, Variable Cost