| |
Intangibles "Intangible" - incapable of being touched. (1) Intangible assets - trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc.
It is influenced by many intangibles such as image, credibility, beauty and feelings - all the benefits you should emphasize in your marketing efforts.
Intangibles see Services. Integrative Growth a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration; Forward Integration; Horizontal Integration.
 See also: Cycle, Aging, Analysis, Intangible, Competition
  
|
RSS
