Integrated marketing communication |
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Integrated Marketing Communication (IMC)
By Laura Lake, About.com
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Integrated Marketing Communications (IMC)
As communications media diversified each with its own specialists, consumers began to hear different messages from the same brands.
Integrated Marketing Communication
The use of a mix of all appropriate marketing communication disciplines, media and vehicles in a well coordinated campaign to achieve a unified objective or set of objectives.
Contributed by: MarcommWise Staff ...
integrated marketing communications - A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, ...
Integrated marketing communications see the elements of the communications mix 'integrated' into a coherent whole. This is known as the marketing communications mix, and forms the basis of a marketing communications campaign.
Integrated Marketing Communication - Unified marketing concept that aims make all parts of marketing communication, such as advertising and PR, work as a whole rather than independently.
Integrated Marketing Communication (IMC) involves the idea that a firm's promotional efforts should be coordinated to achieve the best combined effects of the firm's efforts.
[usage] An integrated marketing communications plan incorporates just the right mix of media to impactfully deliver your message.
Integrated Marketing Communication (IMC) A management concept that is designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified force, ...
Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, ...
Under the concept of Integrated Marketing Communication marketers attempt to develop a unified promotional strategy involving the coordination of many different types of promotional techniques.
While over 90% of surveyed respondents use e-mail marketing as part of the integrated marketing communication mix (Inbox Marketer, 2005), ...
(More commonly referred to as Integrated Marketing Communications)
A management concept designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified ...
 See also: Market, Communication, Marketing, Integrated, Integrated Marketing
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