Integrated Marketing Communications |
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Integrated Marketing Communications (IMC)
As communications media diversified each with its own specialists, consumers began to hear different messages from the same brands.
integrated marketing communications - A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, ...
Integrated marketing communications see the elements of the communications mix 'integrated' into a coherent whole. This is known as the marketing communications mix, and forms the basis of a marketing communications campaign.
[usage] An integrated marketing communications plan incorporates just the right mix of media to impactfully deliver your message.
Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, ...
(More commonly referred to as Integrated Marketing Communications)
A management concept designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified ...
 See also: Marketing, Communications, Marketing communications, Market, Integrated
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