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Intensive distribution

Marketing & Web  Intellectual property  Interactive
04/24/2014

Intensive Distribution Takes place when suppliers sell through as many retailers as possible. This arrangement usually maximizes suppliers' sales; and it enables retailers to offer many brands and product versions.


Intensive distribution
Intensive distribution aims to provide saturation coverage of the market by using all available outlets
Internal marketing ...

Intensive Distribution

making a product available in as many outlets as are willing to stock it.

1. Intensive distribution: Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks.

Intensive distribution Distributing a product through a wide variety of outlets. International advertising Advertising a product or service in a country other than where it originates.

Full service retailers tend dislike intensive distribution.
Low service channel members can "free ride" on full service sellers.

See Exclusive Distribution; Intensive Distribution; Selective Distribution.
Distribution Management - see Physical Distribution Management.
Distribution Strategy - see Place Strategy.

Managers try to achieve higher volume with low cost and intensive distribution strategy. This seems a viable strategy in a developing market where market expansion is the survival strategy for the business.

intermediaries so that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, sold and supported within the channel of distribution. Market coverage might involve intensive distribution, ...

of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user, see exclusive distribution, intensive distribution ...

See also: See also: Distribution, Product, Marketing, Market, Service

Marketing & Web  Intellectual property  Interactive
04/24/2014

 
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