Inter-type Channel Conflict

inter-type channel conflict
discord among members of different types at the same level of a marketing channel, e.g. department store-convenience store discord
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See Channel Conflict; Inter-Type Channel Conflict; Horizontal Channel Conflict. Vertical Co-operative Advertising shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost.

See also: Vision, Pricing, Marketing, Advertising, Variability