Interactive Agency
New Media Agency
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Interactive Advertising Bureau (IAB):
The IAB is a US based trade association promotes and regulates Internet advertising.
Interactive Video Ads
Ad units that offer interaction to users such as some kind of a game (advergame) or a quiz, poll, task etc.
Interstitial Ads ...
Interactive Agency - An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Interstitial - An advertisement that loads between two content pages.
Interactive Television
A combination of television with interactive content. Programming can include richer graphics, one-click access to websites through TV Crossover Links, electronic mail and chats, and online commerce through a back channel.
Interactive Voice Response (IVR) Research
Interactive Voice Response (IVR) research allows respondents to take surveys by interacting with a computer using a telephone touch pad instead of a computer keyboard, incoming telephone call, ...
Interactive television: (iTV) a means of providing two-way communication between the consumer and the service provider using a television set-top box sending and receiving signals via satellite, cable or aerial.
interactive multimedia An application involving substantial user input or control and presenting at least two of the following: text, graphics, sound, image, video, and animation.
interactive media - A variety of media that allows the consumer to interact with the source of the message, actively receiving information and altering images, responding to questions, and so on.
IVR (interactive voice response) ; A communication device that provides interactive menus for callers to use to input data using a touch-tone telephone keypad.
J - M ...
Interactive online tutorials, accessed via the internet or a company intranet
E-Business
E-Commerce
E-Learning
E-marketing
Efficient Consumer Response (ECR)
Electronic Point of Sale (EPOS) System
Emotional Selling Preposition (ESP) ...
Interactive Cable - A cable system capable of two way communications, from home-to-system as well as system-to-home. Also called Two-Way Cable.
INTV - See Association of Independent Television Stations.
Interactive Branding
Process of developing Web sites and other interactive products, including strategy development, structural design and graphic design.
Line Extension ...
Interactive agency - An agency offering a mix of web development, internet marketing, or E-Commerce consulting.
Interstitial - An advertisement that loads between two content pages.
Interactive interviewing
Asking questions and recording answers via computer.
Interview
The exchange of information between an interviewer and a respondent.
Interactive Voice Response (IVR): Recorded or digitized text messages that can be accessed electronically by using a telephone.
International Priority Airmail (IPA): A volume, lower-cost First-Class Airmail service provided by the U.S. Postal Service.
An interactive session with experienced and qualified counsellors.
CONTROLS.
Monitor the quantity of new client registrations on a weekly basis Record visits and revisits to the site. Check income against projections.
The Interactive Advertising Bureau regulates guidelines and standards for display advertising sizes. [edit] Beacon A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases.
The interactive nature of personal selling also makes it the most effective promotional method for building relationships with customers, particularly in the business-to-business market.
The interactive nature of the Internet demands that each home page have an e-mail address so customers can talk to the company. The question now is, who handles those messages?
Direct Marketing Interactive marketing that produces a measurable response or purchase. The data is stored on a database.
Rich Media: [rich] Rich media refers to media on the web that offers an enhanced, interactive experience. VRML for 3 D, Macromedia Flash and Shockwave would be good examples of languages for rich media.
The research also suggests that the impact of DVR, VOD and interactive TV technology will have a much greater effect on the TV business than anyone previously thought.
IAB - Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with over 300 active member companies in the United States alone.
If your web site isn't interactive, it's dead.
Internet
A collection of approximately 60,000 independent, inter-connected networks that use the TCP/IP protocols and that evolved from ARPANet of the late '60s and early '70s.
A group of inter-related web development techniques used for creating interactive web applications.
How to Create an Online Interactive Brochure
How to Make a Custom-Made Brochure Online
How to Create Printable Brochures From Home
How to Create a Brochure in Illustrator
How to Create a Flip Brochure for Web & Print ...
Interaction Design defines the structure and behaviours of interactive products and services and user interactions with those products and services.
Flash-based interactive mini app which starts with your keyword in the center and related terms around it. Clicking on a related term creates a new, connected circle with more related terms.
Ask Ask is a search engine owned by InterActive Corp. They were originally named Ask Jeeves, but they dumped Jeeves in early 2006.
Rich Media: Rich media ads are characterized as ads that contain some form of an interactive element that is more intricate than a simple banner ad.
Video Kiosk A freestanding, interactive computer terminal that displays products and related information on a video screen; it often uses a touchscreen for people to make selections.
Active Media has provided us with numerous successful interactive placements. They are flexible, responsive and creative in integrating links throughout dynamic online communities and...
James Kurtz - President - Mondera.com
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Hits are generated for every element of a requested page (including graphics, text and interactive items). If a page containing two graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic.
JavaScript - a scripting language developed by Netscape and used to create interactive Web sites.
keyword/keyphrase marketing - putting your message in front of people who are searching using particular keywords and keyphrases.
Flash content is the graphic animation used on web sites to make them visually interesting and interactive.
The Branding and Strategic Planning Council creates a stimulating, respected and interactive forum for the exploration of excellence in Branding and Strategic Planning.
Integrated Marketing and Customer Experience ...
Participants actively take voluntary interactive involvement in compulsory and elective coursework.
Web design software that creates animation and interactive elements that are quick to download.
Frequency ...
Webinar - a conjunction of website seminar, topical information presented online in an electronic seminar format, recorded or in real time, which could include interactive components such as the ability of participants to submit questions, ...
Rich Media - Web advertisements or pages that are more animated and/or interactive than static Banners or pages.
Robot or Bot - See Crawler.
Ongoing delivery of tutorials, artwork, and templates
20GB of online storage
Access to your photos and videos virtually anywhere you are
And fun, interactive photo-sharing experiences for friends and family ...
SmartBiz Basic Membership - Free
Basic membership offers our free Weekly Newsletter, All unlocked content,
and interactive features.
Splash Page - Refers to an entry page or main page of a web site that is interactive or graphically intense. Many splash pages are designed using Flash.
Analytics: Sometimes referred to as web analytics which are tools used to measure number of visits to a website differentiating between new visits versus repeat visits, where those visitors come from, what content they interactive with on your ...
Jobzilla - Job Tracking and Management
OM4 Education, Training and Planning
Social Media Setup
OM4 Rank Checker Service
Website Go Live
Managed Interactive Learning Environment (ILE) ...
Except media notably include the actions of direct marketing, the canal box with letter, the sales promotions actions and the canals of interactive marketing. The notion of except media is often used to ventilate the marketing investments.
A Tutorial is basically a book, audio- or video-file which provides 'how-to' instructions on the use of a computer system or software or standard procedure to accomplish desired results in a certain area. It is the computer-based, interactive method ...
An HTML extension that enables web pages to react to the end users' input, such as displaying a web page based on the type of browser or computer end users are using to view the page. HTML and CSS rely on JavaScript to make web pages interactive.
A celebrated aspect of suspense fiction's popular appeal - one that surely accounts for much of this broad category's sustained market vigor - is the interactive element: The reader may choose to challenge the tale itself by attempting to outwit the ...
Videotex a home shopping technology; an interactive system allowing subscribers to the system to access information about products on their normal TV screens by means of a small computer terminal, and to order items directly. See Home Shopping.
 See also: Market, Marketing, Internet, Product, Service
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