internal analysis - The phase of the promotional planning process that focuses on the product/service offering and the firm itself including the capabilities of the firm and its ability to develop and implement a successful integrated marketing ...
As per our internal analysis, we believe that it is a base ‘close to’ 8. This means that PR5 is 8 times more in value than PR4. As such, a PR8 website has a value 4000 times more than a PR4 website.
Distribution: Mostly limited to internal analysis of possible distribution alternatives, though there may be some communication with a limited number of distribution partners in order to gauge interest.
Profits: At this stage there are costs only.
 See also: Concern, Research, New product, Marketer, Profit
  
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