Internal Database: A database that stores a company's internal data such as sales revenue by customer, accounting data, or employee records.
Internal Data - information recorded and stored by an organization as it completes it normal transactions and activities.
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Profit Impact of Marketing Strategies: a US database supplying data such as environment, strategy, competition and internal data with respect to 3000 business. This data can be used for benchmarking purposes.
 See also: Marketing, Strategy, Market, Focus group, Knowledge
  
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