International advertising

International advertising Advertising a product or service in a country other than where it originates.

Cannes Lions: The most prestigious international advertising festival.
Call to Action: The part of the advertisement that encourages the audience to buy or learn more about the products.

centralized organizational structure - A method of organizing for international advertising and promotion whereby all decisions are made in a company's home office.

Second, within the last few years the emergence of radio programming delivered via satellite has become an option for national advertising. Finally, the potential for national and international advertising may become more attractive as radio ...

See also: Market, Product, Broadcast, Advertising, Media