Interviewer Bias: A conscious or unconscious distortion of a respondent's answers to a survey, caused by the attitude or actions of the interviewer. ...
Interviewer Bias
An influence on answers to questions caused by the presence, attitudes or actions of the person asking the questions.
K ...
Interviewer Bias - intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
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see Interviewer Bias.
a pricing method in which selling organisations bid for a buyer's custom; the bid is the seller's price offer.
the amount of money spent on media buying by advertising agencies on behalf of clients.
' For face-to-face interviews, interviewer bias is a danger, too. Interviewer bias occurs when the interviewer influences the way the respondent answers.
Cost: Professional Interviewer expensive.
Interviewer bias.
Can be slow and time consuming.
People not at home.
Invasion of privacy.
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low
maintenance selling ...
 See also: Advantage, Consumer, Cost, Customer, New product
  
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