Island Position - A advertisement that is completely surrounded by editorial material with no adjoining advertisements to compete for the audiences attention.
Newest Term
Landing Page ...
Island position - An advert surrounded by either editorial material (print) or programme content (broadcast media), with no adjoining advertisements to compete for audience attention.
J ...
Island position A print ad that is completely surrounded by editorial material, or a broadcast ad surrounded by program content, with no adjoining advertisements to compete for audience attention.
 See also: Attention, Sponsor, Advertising, Model, Audience
  
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