Jingle

jingle
marketing definitions
marketing glossary
Definition: A short song, usually mentioning a brand or product benefit, used in a commercial.

JINGLE - A catchy musical refrain delivering an advertising message, frequently used on radio or television. Check out our creative portfolio to hear some of the memorable jingles we've produced for agency clients.

Jingle: Infectiously catchy tune in TV and radio advertising which usually incorporates the brand name and, sometimes, the brand's keywords or slogan.
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jingles - Songs about a product or service that usually carry the advertising theme and a simple message.
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laboratory tests - Tests of consumer reactions to advertising under controlled conditions.

Jingle - Short catchy tune intended to embed an advertising message in consumers' minds.
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Keyword - A word a user enters when searching for information.

Jingle A short song, usually mentioning a brand or product benefit, used in a commercial. JPEG Joint Photographic Experts Group - an image file format commonly used for ad banners.

A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience's mind like glue to paper.

See also: Point, Marketing, Features, Market, Creative