Keeper

keeper
marketing glossary
marketing definitions
Definition: A premium used to induce a consumer to take some action, such as completing a survey or trying a product.

keeper
a premium offered in direct-mail marketing for accepting a free trial of the sale merchandise and to be kept by the consumer even if the trial item is returned
key influence people ...

gatekeeper Usually the individual who controls the flow of information from the mass media to the group or individual.

Kennel-Keeper - a colloquial term used in reference to a marketer whose products are largely "dogs" - those with a relatively small share of a slow-growth market.
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I highly recommend Ad-Up, they've done a great job on our web marketing - they really know what they're doing.
K
Keeper A premium used to induce a consumer to take some action, such as completing a survey or trying a product.

In her presentation, "Personal Information Management, Helping the Finders Become the Keepers" Ms. Dumas notes that search is about finding previously retrieved information as much as it is about finding new information.

Checklister:
A system that acts as the gatekeeper of merchant processing. Applications are entered into the system, checked for completeness, and are summarized to quickly determine the status of a file.

Voice mail, Caller ID, and well-trained gate keepers make it tougher than ever before to reach good prospects through cold calling. Besides, it's clearly not the way your prospects truly want to meet you anyway.

User - those who will actually use the product when it is received (e.g., office staff)
Initiator - any Buying Center member who is the first to determine that a need exists
Gatekeeper - anyone who controls access to other Buying Center members (e.g.

See also: Product, Market, Marketing, Company, Service