Kerning

Kerning See also: letter spacing
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Kerning
Spacing between the letters of a word.
Key line
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Key message ...

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K
Keeper A premium used to induce a consumer to take some action, such as completing a survey or trying a product. Kerning ...

See also: Marketing, Market, Sales, Field, Advertising plan