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Key Code " See Source Code.
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Landing Page " Web page that is reached when a link is clicked, specifically a special page designed to receive traffic from particular links.
Using key codes and coupons are great ways to determine if a particular campaign is working, as is simply asking people, “How did you hear about us?' The more you can measure your campaign’s effectiveness, the more you can improve.
"When you create a direct-mail piece, you know all of the costs that are incurred in creating, printing and mailing the piece. And if you key code correctly, you will know exactly what timeline, what list and what piece generates the most results.
 See also: Draw, Service, Token, Retention, Personalization
  
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