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key success factors
marketing glossary
marketing definitions
Definition: The factors that are a necessary condition for success in a given market.
key success factors The factors that are a necessary condition for success in a given market. For example in a highly hispanic market, a library to succeed would have spanish language materials.
Market Analysis
An outline of some of the dimensions of market analysis including market size, growth rate, profitability, cost structure, distribution channels, trends, and key success factors.
 See also: Strategy, Market, Customer, Brand, Analysis
  
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