Keyword research is the process of determining what keywords are used in search engines by potential customers.
There goals of keyword research include the following: ...
Keyword Research
Keyword Analysis
Web (Google)
Marketing Terms
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Keyword:
A keyword is a word or a phrase from which one can get an idea about the subject of a document, a website , speech or any other form of written or spoken communication.
Keyword stemming is a useful tool for web pages and search engine optimization.
Keyword
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query box.
{KeyWord:default copy}
In the above the default copy is used if the searcher uses a keyword that is too long to fit in the ad.
Keyword buying
Advertisers paying for links to their websites to appear on internet search engines along side search results, sometimes as "sponsored links", based on keywords entered into the search engine. See 'Search Marketing'.
Keyword development begins with an understanding of words and phrases most common to the marketer's industry. Most marketers should have no problem developing a list a terms, however, there are bound to be terms that do not easily come to mind.
Keyword
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Negative Keyword [edit] Keyword popularity the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.
Keyword density
A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page. Search engines have unique algorithms for calculating keyword density.
Keyword
A word or words used by a searcher on a search engine. In SEO, keywords are the words that a website is optimised to rank for and in PPC, keywords are bid on by advertisers.
Keyword:
Keywords are words that have significant relevancy to a specific web page. Keywords are purchased for ad placement on search engines through Pay-Per-Click marketing.
Keyword Buying
Also known as Pay Per Click Text Links, Keyword Buying is a general term used to describe Altavista's Sponsored Matches, Web Wombat's Featured Links, Looksmart's Looklistings, Google's Sponsored Links, ...
keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results.
Keywords or keyword phrases: A word or a phrase used in a performing a search.
Link Popularity: A measurement of the quantity and quality of back links or links on the Internet linking to a site.
Link Text: The text part of a link.
keyword/keyphrase marketing - putting your message in front of people who are searching using particular keywords and keyphrases.
keyword - a word used in a performing a search.
Keyword / Key Phrase:
The word or phrase that a user enters into a search engine.
Keyword Density:
The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.
Keyword Marketing
The purchase of keywords (or search terms) by advertisers in search listings.
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Keyword density
The percentage of keywords and key phrases as compared to the total number of words. Keyword density is a factor in many search engine algorithms.
Keywords - Words and phrases entered in a search engine to reach a result page. Keywords help position websites well to attract potential customers.
Keyword Usage in Content
While the use of keywords in the page title and page heading are critical, keyword usage should not stop there.
Keyword Phrase: a set of words typed into a search engine query. Also a set of words that accurately describes the content of a single web page or web site.
Keyword Matching
The different methods of choosing and organizing your keywords to match your prospective customers’ queries.
Keyword Search - this is when someone uses a Search Engine to find appropriate websites by typing certain words or phrases (eg "wedding photographers"). The Search Engine will present websites in order of relevancy containing the words or phrases.
Keyword Density:
The frequency of repetition of a given keyword or phrase within body text on a web site. The higher the frequency (measured in percentages) the greater the likelihood of a higher ranking in search results.
Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the ‘benefit' of search engines and not human visitors. The words may or may not be visible to human visitors.
Keyword Density:
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.
Keyword - a word or phrase used in a performing a search to locate information on a website or on the Internet about a specific topic; words included in the source code of a website ...
Keyword Density: The number of repetitions of a keyword as a percentage of the total word count of a webpage.
Keyword Stuffing - Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans.
Keyword Effectiveness Index (KEI)
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.
Keyword
A term (or a string of words) that can be typed into a search engine to begin an online search. An online search is an activity undertaken by a user to locate a specific resource or solve a specific problem using the web.
Landing Page ...
Keyword - Almost interchangeable with Search Term, keywords are words or a group of words that a person may search for in a Search Engine.
Keyword: A word entered into a search engine (e.g. Google, Yahoo, Bing) for the purpose of finding related web content ...
Keywords: Referencing paid to the performance: practice by which an announcer can make sure of a favorable position in the results research pages tools by going over keywords corresponding to the requests on which he wishes to be present.
Keyword ; A word or phrase to focus an online search.
Killer app ; a term that migrated from software development to online. It is nothing more than tech-talk for the eternal search for next big idea.
Keyword
A word -- or often phrase -- used to focus an online search. A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web.
Keyword Density - An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.
Keyword: [key] Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (via a search engine).
Keyword Research: The process of finding and deciding upon the best keyword phrases on which to bid in order to advertise a particular web site.
Keyword rich information pages. They assist in increasing search engine ranking and provide specialised/specific information on a niche area
authority page
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Keyword/Keyphrase - A word or words that strongly relate to a page/site topic or search engine query. Learn more about keyword and keyphrase strategies.
Keyword - A word a user enters when searching for information.
Keyword density - Number of keywords on a page as a percentage of indexable text words.
Keyword / Keyword Phrase - A specific word or combination of words that a searcher might type into a search field.
"Keyword-triggered banner advertising" is defined as banners that appear as a result of specific keywords that are typed in at search engines and searchable directories.
A keyword is a search term that is relevant to a website's line of products and/or services, e.g. bariatrician for a weight loss surgeon's website.
Definition of Landing Page ...
K.
KEI: Keyword Effectiveness Index. The higher the KEI, the more popular the keywords are, and the less competition they have, which means they have a better chance of getting to the top.
Meta Keywords Tag: Allows page authors to create a list of words of what the page is about, which could help with the Search Engine ranking process. Not all search engines use the tag.
Search Term
A keyword or keyword phrase entered into a search engine to perform a search on the Web.
Word density - your keyword should not represent more than 20% of your total wordage.
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Online - the active listings (a keyword and ad combination) currently in your account
Offline - are all of the listings you have elected to make offline (account may be switched off, or that listing has manually been switched to the offline setting) ...
Links from highly rated sites on the relevant keywords count for literally thousands-sometimes tens and hundreds of thousands-times as much as less important site.
Advertisers bid on keywords that are associated with their market. Once a user searches using those keywords, ...
Most Internet surfers use keywords to search for the product, service or information that they are looking for.
Google Adwords - Google Adwords is an online advertising program run by Google. In this process certain keywords are targeted for a websites and advertisement campaigns are run for those keywords through Google search results. [Learn More] ...
AdWords - Google's contextual advertising program for advertisers. Advertisers can bid on certain keywords and Google will display text ads on the search results page when people use that keyword to search.
Metatags; Used to identify the creator of a Web page, what HTML specifications the page follows and the keywords and description of the page.
Natural Search: Synonym for Organic Search.
META TAGS: The most useful ones are your "description" and "keywords" This is the HTML code that contains information about the content of a Web page and Website.
Hitbolding First coined by Enquiro Search Solutions, hitbolding is the automatic bolding of keywords in search results by search engines. For example, one of the search results when googling: B2B More.
 See also: Market, Search engine, Marketing, Click, Internet
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