Keyword Bid
The maximum amount of money you are willing to pay each time a user clicks on your PPC ad on a search engine and then visits your web site. Google rewards relevance and efficiency.
Keyword Bidding
Keyword Bidding is the process or method used by search engines marketers to determine the ranking of paid keywords results in AOL, Google, MSN, Yahoo, ...
A keyword bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition.
Definition of Broad / Advanced Match ...
Google' quality score criteria assign low ratings to such landing pages and as a consequence raise the minimum keyword bids for such ads - in some cases dramatically.
Monitoring bid prices
Changing bid prices
Pausing campaigns
Managing budget maximums
Adjusting multiple keyword bids based on click through rates
Adjusting multiple keyword bids based on position ranking ...
Received through registration with the U.S. Patent & Trademark Office. Tier I search engines prohibit bids on trademarks as keywords if the bidder is not the legal owner, though this keyword bid practice is still allowed by Google.
 See also: PPC, Marketing, Keyword, Market, Click
  
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