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Keyword buying
Advertisers paying for links to their websites to appear on internet search engines along side search results, sometimes as "sponsored links", based on keywords entered into the search engine. See 'Search Marketing'.
Keyword Buying
Also known as Pay Per Click Text Links, Keyword Buying is a general term used to describe Altavista's Sponsored Matches, Web Wombat's Featured Links, Looksmart's Looklistings, Google's Sponsored Links, ...
 See also: Internet, Sponsor, Website, Sponsored links, Search engine
  
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