Keyword Matching
The different methods of choosing and organizing your keywords to match your prospective customers’ queries.
Keyword Matching
A set of options that, when applied to the keywords in your AdWords account, allow you to control the distribution of your ad.
Keyword Matching - In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries.
Negative keyword matching ensures that only qualified traffic is clicking upon advertising. [edit] Negative SEO The act of demoting a page or site from the SERPS.
Broad / Advanced Match is a keyword matching option that allows ads to show under search queries that contain the actual keywords that are bid on, as well as variations such as synonyms, singular/plural forms, keyword order, e.g.
a revolutionary and popular system, because by using what is called 'off-page factors' to work out the importance of pages it generally gave more relevant results than the previous generation of search engines that worked on simple keyword matching.
Unlike standard banner ads which are placed on one generic highly trafficed websites, targeted image ads use keyword matching technology to appear on content sites most relevant to your ad.
 See also: Keyword, Advertising, SEO, Click, Advertiser
  
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