Laggards: They are the last among the market segments in the social diffusion process to take up the product. They tend to resist change, are risk-averse, and cling hardest to tradition.
Laggards - those in a community who are slowest to adopt a new product. See Diffusion of Innovation; Early Adopters; Early Majority; Innovators; Late Majority.
...
Laggards make up 16% of total sales and usually purchase the product near the end of its life. They are the ‘wait and see’ group. They wait to see if the product will get cheaper.
See Diffusion of Innovation; Early Majority; Innovators; Laggards; Late Majority.
Target Market: Mostly consists of Laggards who have been loyal to this type of product for a long time and have not moved on to newer products.
Product: No new improvements are introduced and some models are discontinued.
the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards, see diffusion of innovation, early adopters, innovators, laggards, ...
Talk dollars saved, sales cycles shortened, customer service improved, cost-per-lead reduced. Cite research. Mention any trailblazing competitors. Talk about leadership vs. laggardship. Create simple, business-focused presentations. Begin with a joke.
diffusion of innovation The spread of innovation with a market group in stages--innovators (2- 5%), early adopters (10-15%), early majority (next 35%), late majority(next 35%), and laggards (final 5-10%.) Fair amount of disagreement about the ...
The consumer marketplace is segmented into four groups: innovators (2.5% of population), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%).
Early majority - Those who adopt just before the ‘average’ person.
Late majority - Those who eventually adopt through economic necessity or social pressure.
Laggards - Those who are last to adopt a new product or service.
first enter a market at different times, depending on their attitude to innovation and new products, and their willingness to take risks. Customers can thus be classified as innovators, early adopters, early majority, late majority and laggards.
Initially there are only a few early adopters, and then acceptance accelerates as the new product or service spreads. At some point, adoption tends to level off. Thereafter, acceptance grows slowly as the laggards join the parade.
 See also: Market, Marketing, Product, New product, Customer
  
|
RSS
