Lagged Effect see Lagged Response. Lagged Response a delayed response by consumers to an advertising campaign; measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one.
carryover effect - A delayed or lagged effect whereby the impact of advertising on sales can occur during a subsequent time period.
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one, also called lagged effect
late majority ...
 See also: Attribute, Marketing plan, Access, Presentation, Advertising
  
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