Lagged Response

lagged response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one, also called lagged effect
late majority ...

Lagged Effect see Lagged Response. Lagged Response a delayed response by consumers to an advertising campaign; measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one.

See also: Cycle, Product offer, Presentation, Concern, Sorting