Lead Nurturing Glossary of Terms
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Up to 95% of prospects on your website are not ready to speak with sales.
Lead Capture Page:
A Lead Capture Page, also called a squeeze page, is a web page with the purpose of acquiring the name and email address of the visitor.
pay per lead
Definition
Online advertising payment model in which payment is based solely based on qualifying leads.
Lead Management
The act of controlling information relative to a company's slaes leads.
[usage] Good lead management is essential to maximize the potential from direct mail, promotional campaigns and trade shows.
Lead See also: Sales Lead Leading See also: line spacing Letter Spacing The amount of space that separates letters in a word.
Lead Generation: The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.
lead status
tracking of a lead (generated by referral, marketing efforts, or cold calling) through the sales process
lead time ...
Lead: Information generated by an online form. May include contact info and detailed information about a visitor.
Lead Generation: Using marketing tools and/or advertising techniques in order to acquire leads.
Lead Generation
The process of finding people (consumer or business) with a qualified interest in a certain product or service.
Lead Generation - The process of getting people to ask for more information about a particular product. The term lead generation is often used in the MLM business, and sometimes used to describe the process of co-registration.
Lead Generation: Websites that generate leads for products or services offered by another company. On a lead generation site, the visitor completes a contact form to get more information about a product or service.
Lead " Person identified as a potential client or customer after asking for information or meeting certain buying criteria. Generally a more qualified possibility than a "prospect." ...
Lead-in
Words, phrases or sentences which precede and "set up" a following headline.
lead market Market where products are first introduced.
lead strategy Collecting foreign currency receivables early when a foreign currency is expected to depreciate, ...
lead: The crucial first few sentences, phrases, or words or anything - be it a query letter, book proposal, novel, news release, advertisement, or sales tip sheet. A successful lead immediately hooks the reader, consumer, editor, or agent.
Lead with a cover headline that directly empathizes with your customer's needs
This can be done a variety of ways. You could ask a question. You can make a promise. You can literally identify the problem.
Order Lead Time The period from the date an order is placed by a retailer to the date merchandise is ready for sale (received, price-marked, and put on the selling floor).
Pay Per Lead
Similar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.
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Pay-Per-Lead: Affiliate program that rewards affiliates for conversions to leads. A lead might include a signup form, software download, survey, contest or sweepstakes entry, signup for a trial, etc.
Pay-Per-Lead (PPL):
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site.
Pay Per Lead - A program where an affiliate receives a commission for each sales lead that they generate for a merchant website. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
Pay Per Lead
The amount of money you spend to generate an action from one visitor. That action doesn't necessarily have to be a purchase, but a subscription to your newsletter for example.
Pay Per Sale ...
Lead-In - A program that immediately precedes another program on the same station or network.
Lead-Out - The following program on the same station or network.
Lead - Term used to describe a person or company that has expressed interest in an offer. Companies follow up on leads in hopes of converting them into customers.
Lead Generation - the activity of identifying potential customers.
Learning - fixed behavioural changes resulting from an individual's experiences.
LEAD TIME
The time period between when an ad is required to be submitted to the media outlet and when it actually runs.
Lead conversion: When a lead becomes a sale.
Letterpress: A relief printing method done using cast metal type or plates on which the image or printing area is raised above the nonprinting areas.
pay-per-lead (PPL)
Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc.
pay-per-sale (PPS) ...
CPL (Cost Per Lead) - Similar to CPA, cost per lead paid inclusion involves the advertiser only paying the publisher strictly when a visitor fills out a form.
Cost Per Lead
CPM
CPM is the cost per thousand for a particular site. An advertiser that charges every time an ad is displayed to a user, whether the user clicks on the ad or not.
Sudhalter's lead-generating self-mailer for Macmillan's Asyst and Asystant software follows this mode. The copy has a scientist-to-scientist tone and talks about such arcane matters as Hermitian matrices, spectral slicing and QR factorization.
CPL: Cost Per Lead.Ex: A $10 CPL means that for every lead an advertiser receives, he/she is paying $10 for it.
CPO: Cost Per Open. Ex: A $1 CPO means that for every open an advertiser receives, he/she is paying $1 for it.
CPL ; cost per lead.
CPM ; CPM is the cost per thousand for a particular site. A website that charges $15,000 per banner guarantees 6000,000 impressions has a CPM of $25 ($15,000 divided by 600).
CPT ; cost per transaction.
Acquisition costThe cost incurred to acquire a single lead, subscription, or customer from a campaign.
Lead A prospect who has responded is called a Lead.
Mailing list A list of customers or prospects used to mail catalogs or sale announcements.
Disintermediation - The growth of the Internet as a communication and distribution channel has lead many to conclude that wholesaling will lose its importance as manufacturers and final buyers learn to transact directly.
In the West Country, the mining of tin and lead, and their smelting, developed pewter for plates and mugs. The skill of setting molten metal into prepared shapes was suitable for all manner of everyday items.
For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based on the number leads received.
Offers are normally categorized by the objective of the direct marketing effort: Lead Generation (for field sales or telephone follow-up), Traffic-Building (to a retail location, trade show booth, or web site), ...
To achieve this goal, we can use the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually lead to desired end benefit.
CPA is a cost associated with each lead created from a click on the advertisement (CPL), or each sale (CPS).
Lead, download, sales etc.)
CPC: (Cost per Conversion)
Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions.
Failure to properly cost and budget your marketing plan could lead to problems.
'Action' may be a sale, a lead, a successful form fill-out, a download of a software program or an e-commerce sale of a product.
CTC: Stands for Click To Conversion and is calculated by dividing the number of clicks (visitors) received from a specific ad unit or link divided by the number of resulting conversions, typically defined as a captured sales lead or completed ...
Baby Boomlet:
Children of baby boomers that lead to the peak of births from 1977 to the present.
Baby Bust:
The generation referred to as "generation X" when birth rates were dramatically lowered from 1965-1976.
Opt-in - This type of registration requires a person submitting information to specifically request he or she be contacted or added to a list. Opt-ins typically lower lead flow rates and raise Costs per Acquisition from internet marketing ...
completing a lead form
a phone call
capturing an email
filling out a survey
getting a person to pay attention to you
getting feedback
having a site visitor share your website with a friend
having a site visitor link at your site ...
Conversion rate
The percentage of desired actions (sale, lead, etc.) divided by the number of clicks on the ad. For example, 10 sales from 100 clicks would yield a 10% conversion rate.
Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site's Search Engine Positioning because a Spider may perceive it as a Link Farm.
Thus the more affluent lifestyle you will lead. Marketers use this type of information to sell products and services based on lifestyle behaviour, and your profession does have an impact on the way you behave.
Broken Link - A hyperlink that is not functioning, or a link which does not lead to the desired location. Links may broken for a number of reasons, but four of the most common reasons are: ...
The dollar amount an advertiser can afford to spend on media in order to get one sale or one lead. Used in direct-response marketing.
alternate text ...
Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. It is almost always possible to enhance the value of such products by repositioning them.
AcquisitionDescribes the point at which a potential customer performs some kind of conversion, such as a sale, sign up, or lead. Compiling acquisition data allows you to calculate the cost per conversion, or cost per acquisition (CPA).
It will convert this traffic into profits effectively because it works well as a sales lead generator.
While CPM can be used to determine how effective your ads are, CPC is what matters to the actual advertiser for the most part. The lower the CPC, the cheaper each "lead".
inherent drama - An approach to advertising that focuses on the benefits or characteristics that lead a consumer to purchase a product or service and uses dramatic elements to emphasize them.
The information stored in the databases can come from internal sources (order entry systems, sales lead tracking systems, retail checkout scanners, accounts receivable systems, etc.) or outside sources such as third-party market research databases.
Affiliate Marketing: A form of marketing where individuals promote a business in exchange for either a percentage of the sales they generate or a specified amount for each lead generated.
 See also: Market, Marketing, Product, Customer, Offer
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