Lead management

Lead Management
The act of controlling information relative to a company's slaes leads.
[usage] Good lead management is essential to maximize the potential from direct mail, promotional campaigns and trade shows.

Lead Management - The process of generating revenue from leads by collecting, qualifying and interacting with individuals and/or organizations in relevant ways throughout the buying process ...

Let's take a look at how a lead might flow through a typical lead management system.
Sales leads come in from trade shows, publication ads, direct mail and "white mail," or unsolicited inquiries.

See also: Lead, Leads, Management, Analysis, Customer