Leader

Loss Leader - Using This Pricing Strategy - Loss Leaders In Retail
Grocery Store Money Saving Tips: Buy Loss Leaders
Abraham Lincoln and Jefferson Davis - American Civil War
Definition of Vacancy and Credit Loss in Real Estate Investing ...

Cost Leadership
The strategy of producing goods at a lower cost than one's competitors ...

Marketers should beware that some governmental agencies view loss leaders as a form of predatory pricing and thus consider it illegal.

Leader - major resources are focused upon the SBU.
Try harder - could be vulnerable over a longer period of time, but fine for now.
Double or quit - gamble on potential major SBU's for the future.

Leader Pricing Occurs when a retailer advertises and sells selected items in its goods/service assortment at less than usual profit margins.

Leaderboards & Skyscrapers:

These may very well be your "bread & butter". I only say this because of the sheer size of these ads units.

leadership development
the training or courses that teach someone how to be a better leader
leads ...

Market Leader A company that has achieved a dominant position - either in scale (e.g., British Airways) or influence (e.g., Virgin) - within its field.

Marker leader
The business in a market with the largest market share. The market leader, particularly one with a dominant market share, is often “followed' by competitors in terms of pricing and product strategy
Market ...

Opinion Leader - A person who's opinions particularly influence others in society. Examples include celebrities and politicians.
Opinion Leader Research - Research conducted to understand the opinions and attitudes of opinion leaders.

Thought-Leader Survey - a technique sometimes used in the exploratory stage of marketing research where personal interviews are conducted with community leaders or experts who may be expected to shed some light on a problem to be investigated.

Leadership Position
The position held by a company or product that is considered as the preeminent force in its target market.

Loss Leader - A type of product that is sold at a loss to help companies generate new customers. Companies hope the new customers gained from this type of sale will generate profits on future purchases.

[Ã-] Leadership and Strategy‎ (2 pgs)
[+] Learning management system‎ (1 cat, 4 pgs)
[+] Library of Congress Classification‎ (1 cat, 1 pg) ...

Industry leaders choose Marketo
Customers by Industry
Advertising and Marketing
Business and Professional Services
Communications
Healthcare
Information Services
Manufacturing and Hardware
Non-Profit and Education
Software ...

a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
see Brand Authorisation.
the selling of goods by use of vending machines.

Home Business Leadership Management Team Building Team Roles Careers Myers Briggs Contact/Search
Discover Yourself
Personality Type
Leadership Style
Career Choice ...

Loss Leader A product sold at a loss to get customers to begin buying. Loyalty Customer loyalty is measured as Retention. A loyal customer is one who keeps buying from you.

Loss leader A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise.

Strategy one: Cost Leadership.
This strategy involves the organisation aiming to be the lowest cost producer within their industry.

Four Timely Tips on Brand Leadership for Brand-name CEOs (and other interested parties)
typeWHITE PAPER summary ...

Opinion leadership: The more opinion leaders are valued and respected,
the more likely an innovation is to spread. The style of opinion leadersmoderates this influence, however.

Winner Takes All: [win] The winner takes all phenomena, for digital marketplaces, highlights the notion that markets tend to favor the market leader to such an extent, other competitors can be driven out of the marketplace.

Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry.

The reason for this disappointing performance lay in the fact that search engines - even then market leaders like AltaVista, GoTo.com etc. - had rather crude search algorithms which mainly focused on the evaluation of keyword s.

It positions yourself as a thought leader. With each blog post, you can express your ideas and thoughts on your industry and the trends that are affecting it. Essentially, you can position yourself as a go-to resource for your customers.

Research Industry Leaders' Forum
Role Playing
A term meaning that a person can pretend he/she is someone other than who he/she is to influence response. This technique is sometimes used by moderators while conducting qualitative interviews.

Depending upon their size and shape, banner ads may also be referred to as buttons, inlines, leaderboards, skyscrapers, or other terms. When using specifics, banner ads refer to a 468×60 pixel size.

Quark XPress The longstanding leader in page layout tools. Now available for both Macintosh and Windows. Marketing Strategies: Learn B2B Marketing Business Cards, Full-Page Print Advertising, Printing More.

Hire a marketing agency to help promote your ideas to industry decision makers and leaders. Marketing agencies often have large networks and resources to spread your great ideas far and wide.
References ...

Standard Internet Ad Sizes:
728 x 90 Leaderboard Banner
300 x 250 Large Format Banner
180 x 150 Tile Button ...

An online environment where content can be delivered to many people simultaneously. A market leader of webinar services is GoToWebinar which is a company that falls within the Citrix umbrella of companies.
Webmail ...

Simulated Purchase: Typically, respondents are asked to make "purchases" from a simulated store. Decision Analyst is a world leader in purchase and shopping simulation, and has developed extensive software and systems for this purpose.

The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers.

Competitive position: the organisation's strategic position in a market compared with its competitors: leader, challenger, follower or nicher.

Buzz: Buzzing Technique of communication which consists in making speak about a product or of a service before even its launch by maintaining one fills in ear skilfully orchestrated and actions targeted with the leaders of opinions.

young and still growing search engine marketing industry, no governing body has yet to officialize key term definitions. The BIGSHOTâ"¢ house definitions offered below are the most objective and widely accepted by major SEM industry leaders.

the largest corporate players in the country - they had no marketing presence in the industry - they had a minimal promotional budget - and they were flying in the face of the old marketing dictum that in mass markets there are generally: the leader ...

See also: Market, Marketing, Product, Customer, Service