Leader Pricing

Leader Pricing Occurs when a retailer advertises and sells selected items in its goods/service assortment at less than usual profit margins.

Loss Leader Pricing - the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices.
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follow-the-leader pricing strategy
a pricing strategy adopted by firms which copy the market leader's prices
follow-the-leader strategy ...

Leader Pricing see Loss Leader Pricing. Leads see Sales Leads. Learning fixed behavioural changes resulting from an individual's experiences.

Of course, this differs from our discussion which considers loss leader pricing as a form of promotion and not a form of anti-competitor activity. In the U.S.

See also: Pricing, Discount, Retail, Customer, Cost