Leading
The amount of space that appears between the lines within a paragraph (as opposed to the space between paragraphs) in a printed document. (Pronounced "ledding".)
Contributed by: MarcommWise Staff
Leave-Behind ...
LEADING
The space between the lines of body copy in a print ad or brochure (pronounced ledding rather than leeding, so named because the spacing was once made out of lead strips inserted between lines of type).
The leading online advertising intelligence-gathering tool available, capturing advertising activity across all major industries, channels, formats (including rich media), and platforms on the web. A Nielsen service.
ADS (Alternative Delivery System) ...
LNA - Leading National Advertisers, a syndicated source which analyzes advertising activity for major advertisers in six media-Network TV, Spot TV, Network Radio, Magazines, Newspaper Supplements and Outdoor.
Leading The space between lines of type. Leave-behind A premium left with prospective customers by a sales person, to remind them of the product or service being sold.
Nick Stamoulis is a leading SEO industry-expert and a regular speaker at SEMPO, meet-ups and other events. I think he's very knowledgeable and ethical, and I highly recommend working with him and his team! ...
Deceptive Advertising advertising intended to deceive consumers with false or misleading claims.
As we will discuss, the advent of controlled word-of-mouth marketing is leading to personal selling becoming a useful mechanism for introducing consumers to new products.
all leading to strong models of teamwork to overcome and progress.
Their Depression was The Great One; their war was The Big One; their prosperity was the legendary Happy Days.
They saved the world and then built a nation.
Unfortunately, this is often a misleading way to measure advertising impact because we live in a 'messy' world where other factors influence sales as well.
headlineLandor's Pathé identity profiled on leading site typeARTICLE summaryLandor Associates' award-winning work on the corporate identity for French media company, Pathé, was featured on the Web site of Adobe Systems. pubnameAdobe.
The rapid and sustained consolidation of media properties over the last decade, particularly within the outdoor segment, is leading toward simplified buying for advertisers across multi-media platforms.
Program guaranteeing that all pages of a web site are included in Yahoo, leading ISP portals, and 35 other search providers within three days in exchange for payment. However no guarantee of good ranking is given.
Hit - this is a term used for webstats but it can be misleading. A Hit means the request of an individual file from your webpage, ...
A PPC option offered by many of the leading providers of pay per click advertising.
IAB - Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with over 300 active member companies in the United States alone.
a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, ...
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server's access log.
A leading candidate for Internet key management being considered by the IP Security Working Group of the IETF. ISAKMP provides a framework for authentication and encryption for many different key exchange methodologies.
Affiliate marketing has contributed to the rise of many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships.
Market concentration is the proportion of market value that is owned by the leading brands or products/companies in the market. Where the market leaders own a large part of the overall market, the market is said to be highly concentrated.
McKinsey 7-S Framework - a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximizing success of the implementation of an organization's strategic planning; according to the McKinsey experts, ...
Alzheimer's Disease: A progressive and irreversible organic disease, typically occurring in the elderly and characterized by degeneration of the brain cells, leading to dementia, of which Alzheimer's is the single most common cause.
It's a way of measuring traffic to a website that can be misleading. The number of hits a website receives is usually greater than the number of visitors it gets. That's because a webpage can contain more than one file.
Lead See also: Sales Lead Leading See also: line spacing Letter Spacing The amount of space that separates letters in a word.
With CMA's unique position as Canada's leading advocate on legislative matters and public policy issues affecting marketers, ...
This leading position often comes about because the company was the first to market a certain type of product and, with the protection of a patent, has managed to consolidate its position before direct competition was possible.
Nielsen Media Research - The leading provider of television audience measurement services in the United States and Canada. It also provides competitive advertising intelligence and Internet measurement services.
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" The first "saying" may not be true because misleading or unqualified ads tend to produce the heaviest inquiry response, but not necessarily the most orders.
Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions.
False Accuracy:
A misleading statistic that fails to be accurate because of some missing detail. For example, .78 and .7899 represent different probabilities.
Links on a particular web page leading to other web pages on a different domain.
Page Views:
The number of times a page (an analyst-definable unit of content) was viewed.
The next time you get these messages, verify it with any of the leading web sites which warn you of viruses/viruses hoaxes. In addition, you can reply to the sender that it is a hoax. The other effective solution is to simply delete it.
Google - The world's leading search engine in terms of reach. Google was created in 1996 by Stanford students Larry Page and Sergey Brin, and actually started as a research project.
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, ...
The use of a product or service within a television or radio programme, or a film: an example would be the appearance of a leading coffee brand on a table in "Eastenders".
Click Through - This is an instance of a click on a link leading to another section of the site or page, or another website.
Outbound Link: A link on a webpage leading to other webpages both on the same website and other websites.
Outbound Links - Links on any Web page leading to another Web page, whether they are within the same site or another Web site.
Neighborhood Business District (NBD) An unplanned shopping area that appeals to the convenience-shopping and service needs of a single residential area. The leading retailer is typically a supermarket, a large drugstore, ...
ARPA (Advanced Research Project Agency) ; the U. S. Department of Defense agency that, in conjunction with leading universities, created ARPAnet, the precursor of the Internet.
Cold Calling: Cold Calling means uninvited call by a salesman with the intention of securing an interview leading to the placing of an order.
Reasons for product filling:  Extra profits  Satisfying dealers  Using excess capacity  Being the leading full-line company  Plugging holes to keep out the opposition Care needs to be taken that the line filling does not lead to ...
A form of text navigation showing a hierarchical linking structure of a web site. The current location within the site is indicated by a list of pages above the current page in a hierarchy, leading up to the home page.
The unique personality (i.e. luxury, reliability) is promoted as distinguished from advertising directed at the specific attributes of the entity. Advertisers believe brand image advertising is effective in leading consumers to select one brand over ...
How does the long tail applies to keywords? Long Tail keywords are more precise and specific, thus have a higher value. As of writing this definition in the middle of October 2006 my leading keywords for this month are as follows: ...
Instead, visitors will often see only some enticement on the doorway page leading them to other pages (i.e., "Click Here To Enter), or they may be automatically propelled quickly past the doorway page.
Most Web pages contain several files including individual graphic images, audio clips, text and HTML documents. Since one or many visitors can cause multiple hits, hits can be a misleading way to measure the effectiveness of a Website or Web page.
if dialing in via a modem, which does not offer the best VoIP experience). Sound is converted into digital format and sent, in packets, as data. VoIP is becoming more popular with the increasing use of broadband connections. Skype is a leading ...
A leading research institution which pioneered Psychographics. Statement Stuffer An offer or newsletter included with a monthly invoice or statement to a customer.
 See also: Market, Marketing, Product, Service, Company
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