leave-behind
marketing glossary
marketing definitions
Definition: A premium left with prospective customers by a sales person, to remind them of the product or service being sold.
Leave-Behind
Any item that a sales person leaves with the prospective customer after a sales call. The leave-behind is intended to jog the prospect's memory about the sales call and the product or service being sold.
Leave-behind
A premium or media presentation/kit left with customers by a sales person, to remind them of the product or service being sold.
Leave-behind A premium left with prospective customers by a sales person, to remind them of the product or service being sold. Letterpress A printing method that stamps ink onto paper, using raised lettering.
Synonym: Collateral, Leave-behinds, flyers Sales Coverage Model First used in his book, "The Fundamentals of Business to Business Sales and Marketing," John Coe discusses his 5-step process that integrates the tools and techniques of direct More.
 See also: Market, Marketing, Customer, Product, Sales
  
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