Lettershop
A firm that undertakes the production and mailing of sales letters and other marketing communication vehicles on other organizations' behalf rather than its own.
Contributed by: MarcommWise Staff
Lifetime Value ...
Lettershop " Printing business that specializes in direct mail. They can print, assemble, address, and mail any type of direct mail piece.
Lifetime Value " Net profit a customer is likely to generate during their relationship with a company.
Lettershop: A company that will assemble and insert the various printed elements of a direct mail piece, label, sort, tag and deliver the mailings to the post office for mailing.
Lettershop An independent company that handles all the details of printing and mailing letters. Lifestyle Lifestyle data about a neighborhood comes from clustering.
NOTE: For smaller packages (e.g. an 8"x11 letter and order form w/ #9 BRE in a #10 envelope), you can extrapolate the appropriate numbers. Lettershop may be slightly less, but not significantly so.
 See also: Lifetime value, Purge, List, BRE, Insert
  
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