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lexicographic model (of brand evaluation
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, ...
Lexicographic Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternatives; the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, ...
Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model. Identifiability see Measurability. Image Image Analysis see Favorability Analysis.
purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model ...
 See also: Sales, Research, Conjunctive Model, Customer, Consumer
  
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