life style The manner in which people conduct their lives, including their activities, opinions, and interests (AIO).
value and life style system - a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics
value added reseller (VAR) ...
Value and Life Style System (VALS) a system developed at Stanford Research Institute for classifying the American adult population into nine distinct groups on the basis of their values and lifestyles.
Definition: The process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations.
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Psychographics
Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers.
Purge
The process of eliminating duplicates and/or unwanted names and addresses from one or more lists.
 See also: Market, Marketing, Service, Customer, Target
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