Lifestyle segmentation

lifestyle segmentation
marketing glossary
marketing definitions
Definition: Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles.

Lifestyle Segmentation: A segmentation technique where respondents are segmentated based upon multivariate analyses of consumer attitudes, values, behaviors, emotions, perceptions, beliefs, and interests. Also known as Psychographic Segmentation.

lifestyle segmentation
the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions
likert scale ...

Lifestyle segmentation: grouping consumers on the basis of psychographic characteristics.

The Oxford English dictionary defines a lifestyle 'as a way of life' and lifestyle segmentation aims to examine the way people live.

See also: Market, Segmentation, Segment, Customer, Marketing