Customer Lifetime Value (CLV)
The profitability of customers during the lifetime of the relationship, as opposed to profitability on one transaction.
Lifetime Value
The net present value of all future purchases expected from a customer.
Lifetime Value of a Customer (LVC): the amount of sales in dollars that a customer in his lifetime will spend with a particular company.
Lifetime Value:
The total amount that a customer will spend with a particular company during his or her lifetime.
Link Popularity: The total number of qualified Web sites linking to your Web site.
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Lifetime Value " Net profit a customer is likely to generate during their relationship with a company.
Lift Note " Second, shorter letter in a direct mail package with a highly focused message. Generally signed by a different person.
Lifetime Value: [lif] Lifetime Value of the Customer determines the value of a customer to a firm, over the lifecycle of that customer.
Lifetime value: The lifetime value of a customer is the net profit the customer generates over their lifecycle.
Linen Finish: A paper finish that is similar to the texture of linen fabric.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business.
Lifetime Value is often used to compute the maximum allowable acquisition cost. Address A computer term for the location on a disk or in memory of a piece of information.
However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their lives.
Many businesses recognise that the lifetime value of a customer is what really matters. This is the amount of business they expect to get from a new customer over the lifetime of a business relationship.
1. High Monopoly-Like Profits
2. Loyal Customer Base
3. High Lifetime Value of Customers
4. Low Competitive Dynamics (Competition Blind Spots) ...
Value Optimization: A set of quantitative techniques that model the attributes and behaviors that characterize customers that are most valuable to a company over the customer lifecycle. These lifetime value models allow companies to target ...
"Historically, in American industry, we have thought of customers as the next customer we sell when in point of fact we should be thinking of the lifetime value of the customers we have," said Harry J.
 See also: Customer, Value, Marketing, Service, Market
  
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