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Limited Problem Solving

Marketing & Web  Limited decision making  Limited-Line Department Store

Limited problem solving: a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too frequently, and thus the customer might be prepared to shop around to a limited extent.


Limited Problem Solving - buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making.
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See also: See also: What is the meaning of Authority, Cycle, Product offer, Presentation, Function?

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