Home (Limited Problem Solving)

 Marketing & Web 

Home  
 
 
Home » Marketing & Web » Limited Problem Solving


 

Limited Problem Solving

Marketing & Web  Limited decision making  Limited-Line Department Store
04/19/2014

Limited problem solving: a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too frequently, ...


Limited Problem Solving - buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making.
...

buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called extensive decision making, see limited problem solving
external marketing environment ...

See also: See also: Customer, Demand, Consumer, Store, Brand

Marketing & Web  Limited decision making  Limited-Line Department Store
04/19/2014

 
RSS Mobile