Limited Problem Solving

Limited problem solving: a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too frequently, ...

Limited Problem Solving - buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making.
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See Extensive Problem Solving; Limited Problem Solving. Halo Effect the transfer of goodwill from one product in a company's line to another; the attribution, by association, of the qualities of one item to others in the group.

buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called extensive decision making, see limited problem solving
external marketing environment ...

See also: Cycle, Purchase, Retail, Demand, Strategy