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LINAGE - Total lines of advertising; for example, a three column by ninety line advertisement has a total linage of 270 lines. A client's linage in a specific publication may run to tens of thousands per month.
Linage
Refers to the size of an ad, based on the number of lines of type taken up by the ad.
Lithography
A printing method in which the printing and non-printing areas exist on the same plane, as opposed to a bi-levelled reproduction.
 See also: Feature, Presentation, Goals, Image, Market
  
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