line extension - The strategy of applying an existing brand name to another product in the same category.
line rate - Cost per agate line, the basic unit used to compute the cost for newspaper space.
product line extension
adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor, ...
Line Extension - A new faster and more compact personal computer is launched. It is the next generation of the well-known Banana.
Franchise Extension - Banana go into the music download business.
Line extension: This is where an organisation adds to its current product line by introducing, versions with new features, an example could be a Crisp manufacturer extending its line by adding more exotic flavours.
Line Extension
A new variation of a product or service sharing the same essential characteristics as the parent, but offering a new benefit, such as flavor, size, package type, etc.
Logo ...
U. S. Military Definitions - Anchor Line Extension Kit
Adding Horizontal Lines - HR - Horizontal Rules
Laura Lake
Marketing Guide ...
product line extensions) that offer more or better features (e.g., easier to use, safer, more attractive) that may get existing customers to re-purchase more quickly then they would normally.
Sales Waves are considered by some manufacturers and service providers to be required in Marketing Research projects that involve new food products, breakthrough products or services, or line extensions.
price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, ...
 See also: Brand, Market, Product, Customer, Marketing
|
