Product Line Manager see Category Manager. Product Line Modernisation a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
Brand product lines are often managed by a Brand or Product Line Manager.
Category Product Line Level - At this level responsibilities are associated with managing two or more brand product lines within the same product category.
Category Manager - an individual responsible for the marketing strategies of all the brands in a product line; also referred to as a Product Line Manager.
 See also: Marketing, Customer, Market, Product, Variety
  
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