list price
the regular price of a product before any discount is given or allowances made
listening ...
Sometimes called list price or published price, marketers will often use this as a promotional or negotiating tool as they move through the other price setting steps.
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances
discount house ...
Discount - a reduction off the list price offered by a producer to a buyer; five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
trade discount: The discount from the cover or list price that a publisher gives the bookseller. It is usually proportional to the number of books ordered (the larger the order, the greater the discount), and typically varies between 40% and 50%.
CPM (or Cost per thousand) - The term CPM commonly refers to the cost of 1 name out of 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per e-mail address.
A segment of a list determined by any number of attributes, such as source of name, job title, purchasing history and so on. CPM list renters pay an additional fee per thousand names for each select on top of the base list price.
Higher prices-closer to the list price-can be charged for specialty books, but for a large part of the market, competition will be intense.
A new online merchant will face competition from established traditional merchants.
 See also: Market, Price, Offer, Product, Purchase
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